For those of you unfamiliar with the production process, here's a fairly in depth overview of a typical production process.
Phase1 Contact
The initial consultation is usually over the phone and it allows you to see if there is a fit. We ask that you give us a brief overview of what you need and as much information so that we could put together as comprehensive a proposal prior to our first meeting.
Phase2 Meeting
You may be presented with a preliminary presentation, a work in progress and it gives us a starting base on which we can collectively assess use, positioning, time frame and decide on a relative budget. It is here that we ask you to give us as much information as possible - print, previously created material, marketing ideas etc.
Phase3 Conceptualize
Depending on the complexity of research involved to flush out the concept usually four to five days is required to come up with a fully realized presentation and a budget. .
Phase4 Presentation
You will generally be presented with two to three separate general concepts with budgets appropriate for each. It is during this meeting that you can first envision what could be. Occasionally we utilize storyboards, often we have a written script and sometimes we will try to explain the idea with bits of pieces of movies or motions picture to help visualize the idea. Your ideas and input are critical in this stage as you would know your product better than anybody. We will take what's in your head and your brief to a fully realized project with our experience in capturing the images in the most beautiful way possible to enhance the image of your company.
Phase5 Preproduction / Final Concept
We are still creating here. Revisions can be made to the script through further meetings while the production crew acquires the equipment and crew necessary to make this project come alive. It is during this stage that attention is focused on how and when to film the elements needed over a period of days requiring visits to filming sites. Music and voice elements are acquired and most often there is a narration script to tell the story, so this is tweaked until everyone is happy that everything that needs to be said is said.
Phase6 Production
This is D-Day! By now all elements are decided and it's up to us to film all the footage needed to complete the project. The days are usually long up to 14 hours starting at dawn.
Phase7 Editing
A general rule of thumb is that for every minute of video it takes 2-3 days to edit and composite all the necessary shots and sounds to commit the project into a flowing entity. We may require additional elements from you such as company logos or information to include.
Phase8 Rough Presentation
The lights come down and you get to see what's called the 'first pass' of a nearly complete production. If there is narration it is generally recorded temporarily and the sound is roughed out. Edits are not always smooth and titles are usually temporary. Changes can be suggested at will about the flow of editing, what the narrator is saying and the choice in music or titles. The idea is to create a list of changes but generally your project is close to its final stages.
Final narration is recorded with a professional, sound is mixed and edits are tightened for the...
Phase9 Final Presentation
Your project is 99% there. That figurative 1% allows for a few more changes and some more tightening before you sign off on the project.
Phase10 Packaging
The project is prepared for mastering to a medium that you will be using to distribute the information. All sound, shots, edits, graphic elements and special effects (if any) are composited into a single whole ready for distribution.
For pricing information, go to our services page